SEO is the main thing for any website and is mainly divided in 2 types: On Page SEO and Off Page SEO, and both are main for any website’s success. They both are important for the ranking of the website on Google Search Engine. In simple terms On-Page SEO is about increasing the experience of users on the website. It is about engaging the experience of the user through various activities on the website. On the other hand Off-Page SEO is about what others are thinking about your website. While On-Page is done within the website and Off-Page SEO is done outside the website. Here in this blog we are going to discuss On-Page SEO and the different factors of a website that can be optimised to help a company rank high on SERP.
On- Page SEO
On-Page SEO is basically about optimising different parts of the website that affect its ranking on SERP. Here are some of the important things that you have to pay attention to, for On-Page SEO. These essential things will help you drive more traffic on your website, boost your ranking and make Off-Page SEO easier.
SSL is one of the main parts of On-Page SEO determining a website’s ranking. Secure Sockets Layer (SSL) is essential for ensuring a website’s security, and for trustworthiness and visibility. By allowing SSL the website improves the safety of the information on the website. Google favours sites that are SSL protected, which make it essential for boosting visibility.
Content is a key factor in On-Page SEO and the backbone of a website. Creating effective, engaging and relevant content is important, that will drive traffic on the website, grow business and be helpful in increasing the rank of the website. Consumer centric and informative content helpful in driving traffic on the website and helping in On-Page SEO.
3. Loading Speed
Today’s time no one has time to wait for anything else, our audience judges anything on the basis of their website’s Loading Speed. Google evaluates any website on its page loading time, it wants to give information to its audience as quickly as possible to enhance the user experience. Speed is essential like a Keyword. Therefore, putting all measures on the website lessens the Loading Speed of your website and improves On-Page SEO.
4. Mobile-Friendly (Responsive)
A rapid increase in the Mobile users, has changed the strategy of Google and websites. In 2018, Google announced ‘Mobile-First-Index’ , which means Google will index the mobile version of a company’s website to determine its ranking on the search engine. This move of Google changes the need of brands to have Mobile-Friendly (Responsive) websites to reach out to their targeted audience. Therefore, Mobile- Friendly websites are helpful for On-Page SEO, increase the ranking of websites on google, and drive more traffic on websites.
5. URL Structure
An Optimised URL is important, it allows search engines to crawl through your website efficiently and makes the navigation more efficient for the users. The URL of the website should contain keywords, which are easy to understand. This is helpful to get more clicks and traffic on websites also it is essential for On-Page SEO.
Optimisation of Keywords is an essential part of SEO. Long Tail Keywords are more important in content creation and are a better fit against the user’s search pattern. Optimising the website content in keywords will bring the more audience on the website and also helpful in On-Page SEO.
7. Title Tags (H1)
H1 explains the Title of the Web Page, it should be short, clear, and crisp the ideal length is 50-60 characters. Title Tags are important for increasing your website’s ranking in search engines, and helpful in On-Page SEO.
8. Meta Description
Meta Description is essential for search engines to indicate the topic of the web page or document. It identifies the target audience for that page or website. A Meta Description should be short & descriptive, ideal length is 160 characters and helpful in On- Page SEO.
9. Alt Text for Images
Alt Text and Alt Description is the text which appears on the web page. Alt Text and Alt Description helps screen reading software describe the images to visually impaired readers. Similarly search engines crawl the image accurately, understand the page and rank it. Optimising the website’s image, Alt Text and Alt Description help in On-Page SEO and Ranking of the website.
10. Internal Linking
Internal Linking is the most crucial part for SEO and for engaging users in a website. It makes website navigation easier and joins together associate pages of the same site. It helps in the ranking of an important page to other pages on the website. Internal Linking helps in web crawls, discover the key pages of the website and rank them easily in search engines.
So, done all these essential factors of On-Page SEO for the better ranking before proceeding on the Off- Page ranking.