Online Marketing is a set of Tools and Methodologies used for promoting Products and services through the Internet. Few of the Online Marketing Mistakes to avoid are:
Not Engaging Customers
Though part of Online Marketing, activities like Social Media Marketing via Social Networking Sites need special mention as these activities help in creating buzz around the startup in the short term and help to build brand value when done effectively in the long term which brings in the Potential Customers.
Targeting the Wrong Customers
With advanced Web Analytic Tools now freely available, it is possible to Target your audiences once you know your Customer. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are ways by which you can Target your audiences effectively.
Setting up the Wrong Prices
Pricing is the process whereby a business sets the Price at which it will sell its Products and Services, and may be part of the business’s Marketing Plan. People can compare your Pricing in seconds, instead of having to trudge around multiple physical stores. If you are too low, customers may think your products are Low quality. If you are too High, they’ll feel like you’re trying to rip them off.
Not having a Blog
Publishing Blog Content that is Valuable, Informed and Accessible will establish you as a voice to be trusted. It is equally important to be Interactive and not just create Blogs. Moreover, add guest posts or Interviews from Researchers or successful professionals in your field.