Keywords are an Integral Part of Digital Marketing, whether it comes to Google, Bing or Amazon, Keywords play a significant role in enhancing Organic Search. Selling on Amazon with around Millions of Sellers, it is the Keywords that increase the Seller’s visibility across the Platform. Keywords are like Advertising as the Product can be found via search.
Amazon is a Search Engine and a Place to Sell products. It indexes Data and uses Multiple factors to determine Product appearance in the Search Results which is like a Search Engine where it brings Sellers and Buyers on a Virtual Platform with the Purpose of Trade, making it an Online Marketplace.
Amazon Keyword Research is an indispensable part of Amazon Search Optimization. Keyword Research means to find out the Relevant Keywords that consumers use to find the Product. Keywords optimize the content to ensure its Primary Keyword.
There are two types of Keywords:
These Keywords are related directly to the Core Product itself. It describes the product’s Identification and Description.
For Example- ‘off-white shirts’
These Keywords are distributed into various categories. It usually Targets the type of people, uses, size etc.
For Example- Men’s/Women’s
Amazon is different from Google or other Search Engines. It works using an Algorithm. This Algorithm decides the order of search results in the Marketplace. Ways to come up with the Relevant Keywords on Amazon:
Putting Yourself in Consumers Shoes
Finding answers to questions such as “what additional value is there”, “what items they would buy instead of your product” is important to understand the trend related to your Product. All these aspects will help you to find the relevant Keyword for your product.
Get Seed Keywords
Seed Keywords are one or two Words without any modifiers. Seed Keywords are short and the base used to give a Clear Idea to Customers about your Products. Study your product thoroughly to find the best-suited seed keyword but make sure that these are the Words that describe your product in a word or two.
Let Amazon find your Keywords
If you ever notice, you will find out that even Amazon suggests you Keywords through Amazon Autocomplete. When you type any Product in the search bar, it automatically gives Products as a suggestion. These are the items that are searched most. However, this approach requires patience and refinement as you have to find the Pattern of search items by typing every letter individually which should be done systematically.