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Brand Store

Create Your Amazon Brand Store to Enhance Your Presence

Amazon Brand Store is a free content feature for vendors and sellers that lets you create your own branded online store on Amazon and showcase a collection of your products. It provides a great shopping experience for buyers thanks to its brand-centric appearance.

There are plenty of free and paid for Justo Consulting tools and software available on the Internet, which allow you to create a free website with just a few clicks. Nevertheless, our service is unique. Usually, those tools used to create free websites are not suitable for professional websites, as they bring about limitations. You cannot gain the necessary design features sought after, as you usually have to select from pre-determined design templates only.

A continuous challenge for online sellers is how to replicate the in-store experience in a sometimes impersonal eCommerce environment. An Amazon Brand Store gives you the opportunity to connect with customers on a new level and share more details about your brand’s unique features and value. This centralised hub, hosted within Amazon, is customised to align with your branding and help you stand out in the crowded, but popular, Amazon marketplace.

  • Drive traffic to your entire catalogue and increase sales
  • Create an immersive online shopping experience
  • Highlight your best-selling and seasonal items
  • Keep eyes on your brand, not the competition

Creating an effective, custom Brand Store can be difficult. If you think you should build one but are not sure you are capable, be sure to hire a professional firm like Justo Consulting. We have the expertise and experience to provide comprehensive Amazon store management services.

Are You Eligible to Launch an Amazon Storefront?

If you have successfully registered at least one brand on the Amazon Brand Registry, you are eligible to create an Amazon Brand Store. You can tell whether you qualify for a Store by heading to your Amazon Stores page. Here, you can view your Amazon Store eligibility and view a list of your qualifying brands.

If you arrive at your Amazon Stores page and see a message that you don’t have any registered brands, you are not currently Amazon Storefront eligible. If you do own one of your brands, you need to register it with Amazon before creating your Storefront.

If you aren’t the owner of a brand you sell, you won’t be able to create an Amazon Store. In this case, your marketing options are to configure your current storefront through your Seller Profile and customise your Amazon URL. It won’t look as impressive as a true Amazon Brand Store, but that is the best you can do with the limited capabilities you have.

How Does a Brand Store Benefit My Company?

Amazon does not charge a fee to set up a Brand Store. Amazon offers templates and drag-and-drop components to make Amazon store management easier for brands to go it alone, if necessary. 

Amazon Brand Store options allow you to:

Customise Your Store. Choose from a variety of design templates to establish a strong shopping experience that further enhances your brand and values.

Control the Browsing Experience. Sell items from your entire catalogue and organise how it looks to the consumer based on your objectives and goals.

Seamlessly Integrate Product Promotions. Utilise built-in social sharing and promotional extensions to further share and drive customers to your Amazon Brand Store.

Choose from Three Unique Design Templates

Amazon’s Brand Store offers three unique design templates that make customising and differentiating your site easy by:

  • Sub-brands
  • Product categories
  • Featured products
  • Best sellers
  • New releases

Each template lets you add multimedia to your storefront to help enliven your brand, create greater visual interest and demonstrate product usage.

The templates are:

Product Grid. This simple matrix allows you to display a wide range of products quickly and easily.

Marquee. The Marquee permits you to dive deeper into product information by offering more room to display images and detailed product descriptions, including testimonials.

Showcase. This content-rich template provides the greatest amount of freedom and flexibility. The template allows you to showcase the widest variety of products with detailed imagery and content.

How you can Differentiate Your Brand Store

Amazon generally requires brands to keep their product pages consistent with the overall look and feel of the Amazon Marketplace. However, the Brand Store alters that by allowing sellers to create a truly branded Amazon hub. You may utilise a combination of social media linking, multimedia content and strategic use of design templates to create an Amazon hub unlike any other seller’s Storefront.

In a highly competitive marketplace, creating quality visual components to catch the consumer’s eye should be your top priority. Visual elements to consider include a hero image, product photos, product copy and videos.

Get the Greatest Results from Your Brand Store

Amazon’s Brand Store is equipped with several tools to help you best market your brand and draw shoppers to your page. These include:

Access to a Unique Storefront URL

Once you build your custom storefront, you receive a unique URL to which you direct consumers. This gives shoppers easy and quick access to your products from a single hub.

Manage Your Customer Engagement Tool

With this tool, you easily create email marketing campaigns to promote new products. Simply upload your logo, add a product that was launched on Amazon in the previous six months, select a supporting image and schedule your campaign.

Common Mistakes by Sellers

Amazon’s Brand Store offers some do’s and don’ts for you to follow. As an Amazon seller, avoid these mistakes when building out your Store, or Amazon may reject what you’ve created:

  • Imagery and design issues with your page
  • Placement of a poor-quality hero image
  • A logo image that is not sized to a 1:1 ratio
  • A logo that interferes with an important part of the hero image
  • Phone numbers and/or websites displayed on your page
  • Personal information on your Brand Store page
  • Product guarantees such as warranties
  • A link to a web page outside of Amazon

Mistakes a little more cumbersome to correct are those that involve video content. Amazon may reject your video if it includes product pricing, outside URLs or customer reviews. 

The best way to ensure that your content is approved by Amazon is to work with a professional Amazon consultant. Our team at Justo Consulting is happy to help you create an eye-catching, Amazon-approved Store to help boost your business. Get in touch today!