Brand Registry Program

Amazon Brand Registry Helps Protect Intellectual Property

The Amazon Brand Registry is a program that allows verified brand owners to have access to enhanced reporting tools and more control over their brand across Amazon.

Amazon’s Brand Registry helps you protect your intellectual property while creating an accurate and trusted experience for customers on Amazon.

A product’s manufacturer doesn’t necessarily control that product’s listings on Amazon. Similarly, no guarantees of brand control exist for the private labeller, contracted distributor or authorised seller.

Who Should Use the Amazon Seller Brand Registry?

The Amazon Brand Registry is a program that allows verified brand owners to have access to enhanced reporting tools and more control over their brand across Amazon.

Amazon’s Brand Registry helps you protect your intellectual property while creating an accurate and trusted experience for customers on Amazon.

A product’s manufacturer doesn’t necessarily control that product’s listings on Amazon. Similarly, no guarantees of brand control exist for the private labeller, contracted distributor or authorised seller.

The Amazon Brand Registry program is for sellers that manufacture or sell their own branded products and own the trademark. The program’s goal is to give priority control to:

  • Manufacturers that want to sell their own branded and trademarked product(s)
  • Sellers that private label their own branded product(s) and control the trademark
  • Distributors, resellers or individuals with authorization from the brand and trademark owner
  • To be eligible for the Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enrol or have a pending trademark application filed through Amazon IP Accelerator.
  • The trademark for your brand must be in the form of a text-based mark or an image-based mark with words, letters or numbers. Depending on where it is registered, an eligible trademark has different classifications based on the issuing trademark office.

Amazon Registry Help for Your Account

Justo Consultancy specialists protect your brand via diligent monitoring of the Amazon platform and quick reporting of any usage violations in the Amazon marketplace. Our expertise provides:

  • Control over your branded products’ important attributes
  • Ability to list products without UPCs or EANs
  • Access to exclusive programs such as Amazon Brand Stores and Sponsored Brand advertising
  • Protection against counterfeiters and illegitimate sellers
  • Investigation and urgent action on infringement cases
  • A protected customer experience for shoppers

Amazon Brand Registry Benefits

With your brand registered on Amazon, you gain access to tools that enable you to accurately represent your brand, find and report violations, and share information that helps Amazon proactively prevent violations.

Accurate brand representation gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.

Powerful search and reporting tools, such as Global Search, Image Search and Bulk Amazon Standard Identification Number (ASIN) Search, help find cases of potential infringement.

Predictive protections are proactive measures that attempt to identify and remove potentially bad listings. The more brands share in the Amazon Brand Registry, the more protection your brands receive.

Brand-building benefits, such as A+ Content, Brand Stores and Sponsored Brand ads, help you build and grow your business.

Just keep all these things in your mind and Don’t miss out to contact our Amazon Professional team on all these Benefits! Get in touch with the Justo Consulting team today.