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Complete Guide to Amazon Research Guide

Keywords are an Integral Part of Digital Marketing, whether it comes to Google, Bing or Amazon, Keywords play a significant role in enhancing Organic Search. Selling on Amazon with around Millions  of Sellers, it is the Keywords that increase the Seller’s visibility across the Platform. Keywords are like Advertising as the Product can be found via search.

Amazon is a Search Engine and a Place to Sell products. It indexes Data and uses Multiple factors to determine Product appearance in the Search Results which is like a Search Engine where it brings Sellers and Buyers on a Virtual Platform with the Purpose of Trade, making it an Online Marketplace.

Keyword Research

keyword Research

Amazon Keyword Research is an indispensable part of Amazon Search Optimization. Keyword Research means to find out the Relevant Keywords that consumers use to find the Product. Keywords optimize the content to ensure its Primary Keyword.

There are two types of Keywords:

Product Keywords

Product-Research

These Keywords are related directly to the Core Product itself. It describes the product’s Identification and Description.

For Example- ‘off-white shirts’

Secondary Keywords

These Keywords are distributed into various categories. It usually Targets the type of people, uses, size etc.

For Example- Men’s/Women’s

Amazon is different from Google or other Search Engines. It works using an Algorithm. This Algorithm decides the order of search results in the Marketplace. Ways to come up with the Relevant Keywords on Amazon:

Putting Yourself in Consumers Shoes

Finding answers to questions such as “what additional value is there”, “what items they would buy instead of your product” is important to understand the trend related to your Product. All these aspects will help you to find the relevant Keyword for your product.

Get Seed Keywords

Seed Keywords are one or two Words without any modifiers. Seed Keywords are short and the base used to give a Clear Idea to Customers about your Products. Study your product thoroughly to find the best-suited seed keyword but make sure that these are the Words that describe your product in a word or two.

Let Amazon find your Keywords

If you ever notice, you will find out that even Amazon suggests you Keywords through Amazon Autocomplete. When you type any Product in the search bar, it automatically gives Products as a suggestion. These are the items that are searched most. However, this approach requires patience and refinement as you have to find the Pattern of search items by typing every letter individually which should be done systematically.

Tips to Increase More Reviews on Amazon

Amazon is Benefitting a lot of Buyers and Sellers Today by creating a Virtual Marketplace. Therefore, it is important to understand the Mechanism which converts a Potential Lead into a Customer as the competition is becoming more fierce and Effective.

Two things to be kept in mind to increase Amazon Reviews are:

The Quality of the Product should be Top-Notch. To rate the Product 5 Star, it is important to like the product. If the Products offered are of Bad Quality, it will attract Negative Comments and the review will backfire on the sales.

Settling for ways and means that are banned by Amazon might lead to Account Suspension. Including buying fake reviews or Reviews made by known people can be considered as malpractice.

Following Tips can be followed to increase the Product Reviews on Amazon:

Amazon Early Reviewer Program

The Early Reviewer Program encourages Customers who have purchased a product to share their authentic Experience about that Product. Moreover, reviewers receive a small Reward after submitting an Authentic Review within the offer Period.

Social Media Usage

Social Media is a Powerful Platform to effectively convey the Message. While making Sale announcements, Brands can also ask their Consumers to Leave Honest Feedback on the Product. This Encourages the Consumers to write a Positive Review about the Product Experience.

Product Inserts

A Product Insert is a Card, Pamphlet or any other form of Communication delivered with your product that provides useful information to the Customer. Inserts are used by most of the sellers to Request a Review about the Consumer Experience to improve the Amazon Review and Rating. At the bottom, use a Non-Biased sentence for the customers to leave the Review. Influencing the Customer in any way with Sympathy Cards is not allowed by Amazon.

Use of “Request a Review” Button

When you view your Orders in Seller Central, a button that says “Request a Review”. Clicking this Button will Trigger a Standardized Email through Amazon, asking the Customer to Rate/Review your Product. 

It is important to keep your Amazon Webstore Optimized and Updated as the sellers increase the Competition.

An Amazon Storefront

As an Amazon Brand, you need to make sure that your Customers understand who you are and what you sell. The simplest and most effective way to do this is by creating an Amazon Storefront.

This allows Customers to see all your products and all your categories in one place and will enable you to showcase your products in the most appealing and eye-catching way.

The best aspect of an Amazon Storefront is that only your products will be displayed, so you don’t need to worry about competing with other brands.

Ways in which you can ensure your Packaging is well-received include:

  • Increase Brand Loyalty and Brand Awareness
  • More product Display Control
  • More affordable than creating your own Website
  • You can promote Customer Reviews
  • You can upsell specific Products

Listings on Social Media

Using Social Media Platforms to one’s advantage and improve online service is always a Good option. However, rather than just share your product listings with your followers, you need to get a little bit more creative if you want them to spend Money with you.

For example, you could offer a Social Media promotional code that offers them money off one of your products or Free Shipping for a limited period of time. Or you could share high-quality content in the form of an Educational Blog or video that also includes a link to your Amazon listing.

Other ways that you can use Social Media to make your Amazon FBA Business more lucrative include:

  • Host a giveaway or Competition
  • Invite Customers to review your Products
  • Partner up with influencers within your niche
  • Offer special deals for Prime Members

Tracked Inventory

 

Keeping the Track of the FBA Inventory is important in upscaling the Business. By keeping on top of your Inventory, you will not only keep your Customers happy, but you will also be more able to effectively scale your Business.

Other benefits of inventory tracking include:

  • Better Account Management
  • Increase your chance of getting into the Buy Box
  • Less Long Term storage Fees for your Stock
Seller Standout in Amazon

How Seller Standout in Amazon

The below Guide is exactly what you need to ensure your Business standout in Amazon to deliver Superior Customer Service:

Optimized Product

DescriptionsOptimized Product Descriptions

When looking at search results on Amazon, people tend to only spend a few seconds looking at a listing before deciding if it fits their needs or not. Therefore, if you want your product to be the one they select, you need to engage with them. 

There are several ways to make your Product descriptions more appealing, including:

  • Explain why they should buy your product. What problems does it solve?

  • Optimize with SEO keywords to attract Organic Traffic – you can use Google Keyword Planner for this.
  • Use descriptive and appealing language
  • Keep them short and sweet

An Amazon Marketing AgencyAmazon Marketing Agency

If you are a relatively Small Online Business, you are likely to be struggling to compete with bigger, more established Brands within your niche. Not only do they have time on their side, but they also have huge Amazon advertising budgets. If this is the case for you and your Business, then an Amazon Marketing Agency is just what you need. Helping you to keep your Advertising Costs down while simultaneously enabling you to connect with your target Audience and Scale your Business, the right Digital Marketing Agency can transform you as a Seller Account on Amazon.

Other benefits of using an Amazon marketing agency include:

  • Increase in Sales
  • Improve Return on Investment (ROI)
  • Gain a Better understanding of your Customers
  • Competitor Research

High-Quality Packaging 

High-Quality Packaging 

One-third of Consumer Purchase Decisions are based purely on the packaging. This means that as an Amazon FBA Seller, you need to be making sure that your Packaging reflects your Brand Image and Brand values. For example, there is little point in having a stylish and sleek product if your packaging is haphazard and low-quality.

Ways in which you can ensure your Packaging is well-received include:

  • Using Sustainable Materials
  • Adding your Company Logo to the Packaging
  • Using your Brand Colors
  • Ensuring that you use Sufficient Packing Materials to protect the Product

Importance of Amazon FBA Inventory

Many Individuals and Companies have been selling on Amazon since it first started offering this service. However, the world has progressed a lot since those early days and you may be wondering if Amazon FBA is still worth it as much as it once was. Following the points it can be easy to access whether Amazon FBA Inventory is Beneficial or not:

Many Customers Still Rely on Amazon

More and more people who are seeking out products will go directly to Amazon to see if they can find it there rather than another online business. Ultimately, it has become something of a search engine in itself. This means that if you do not have any listings on Amazon, you could well be missing out on a big percentage of Customers. Not only can this help your Brand’s overall sense of visibility, but it can also have an impact on its growth now and in the future as well.

Shipping & Delivery Products are Covered

If you are running a Business yourself – particularly a small one – a major Headache that you can find yourself with is taking care of both the Shipping and delivery of your products. Amazon FBA ensures that both of these aspects are covered, leaving you with free time to focus on the other aspects of running your Business. Since Shipping and Delivery are two of the aspects that Amazon is most famed for, you can rest assured that this part of your business is in good hands. The packaging will also be dealt with, which is another Major tick in the pros column that may well convince you that this is the right path to take.

Marketing & Customer Service is Dealt With

When you create your Amazon Seller account, you then have the option of utilizing various Marketing Tools to ensure that each and every one of your products are properly promoted. A few of the different options that you have at your disposal include listing your items as sponsored products or placing your whole store as a sponsored one to be displayed highly on your Amazon listings. There is also Amazon Advertising that allows you to set exactly how much you would like to spend daily on adverts, which allows you Maximum control over your spending.  It is worth discussing the details with Amazon Marketing Consultants so that you can nail every single aspect of Amazon’s Marketing and Customer Service.

Growing Market Share of Amazon

The Online Market share of the Business behemoth continues to rise and rise. The events of the past couple of years have meant that there is even more demand for online purchases, and Amazon continued to hoover up a lot of the sales. More and more Amazon Fulfillment Centers are springing up all over the world, and their extensive network of delivery drivers means that orders are likely to be delivered on time.

How to use Pay-Per-Click Effectively

Want to know the one thing that every successful Digital Marketer does first to ensure they get the biggest return on their Marketing Budget? It’s simple: Goal-setting. This is an absolutely essential practice for any Digital Marketer who knows how to execute their campaigns in a productive, cost-effective way.

With no time, following steps can be useful for receiving Positive Feedback

Know Your Digital Goals

The first step is clearly identifying which Goals you want to achieve. Get specific. Do you want to Increase brand awareness? Are you all about locking in leads? Do you want to establish a Strong Network of influencers that can help you be discovered? How about pushing Engagement on social media?

Get Specific

 A useful Tool for Narrowing down your Goals to ensure they’re viable is the smart mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break  down the process of hitting your Targets. This is exactly what this mnemonic helps you to achieve.

Always Remember Your Goals

Establishing a Solid Vision for your Business is the first step to planning your Digital Marketing Budget. Always keep your final Goals in sight when organizing anything for your company. When deciding which steps to take next in your Business, ask yourself how they will help you Achieve the Goals you outlined in Step. This will ensure that you stay on Track and prevent you from spending your Budget on anything that won’t help you achieve.

Importance of Digital Marketing

Marketers are emphasizing more on promoting their products or services over Digital platforms. Digital marketing is growing rapidly and a business should not ignore it. Below are some reasons why you need digital marketing for your business:

AFFORDABILITY

Digital Marketing plays a very vital role in building a Brand and making it recognizable in Customer’s minds. As it reaches the Customers on a very personal level. Digital Marketing can make a brand visible to its customers whenever they open their phones and the internet. Thus, digital marketing levels up the playing field for small and medium businesses and brings them in competition. So we cannot ignore the importance of digital marketing in our life.

Digital Marketing costs very less as compared to traditional ways of Marketing. Small and Medium Businesses have very little resources and capital. Digital Marketing can prove to be a very cost-effective result driving method of Marketing for them. Using a Digital Medium can save up to 40% of your marketing cost. So, the affordability of Digital Marketing is very less as compared to traditional Marketing.

HIGHER REACH

Today everyone owns a smartphone and with the emergence of Low Data Tariffs, the number of Internet users is growing rapidly. According to a Joint study by the Associated Chambers of Commerce and Industry of India and PWC, the expected increase in the number of Smartphone users in India has risen from 2017. Therefore, Digital Marketing has a wider Target Audience in comparison with traditional Marketing. So, it has a higher reach.

PERSONAL INTERACTION

Digital Marketing can reach the personal level of customers. As now Marketers can find what their Target audience needs, like and search for by analyzing their Social Media life. According to the Global Web Index social media trends 2019 report, an Average Indian user spends hours a day on Social Media. The number of Facebook users in India is 270 Million and there are 69 million Instagram users in India. Digital Marketing can interact with these people personally by using Social Media Marketing (SMM), Social Media Optimization (SMO) etc. 

EASY TO MEASURE SUCCESS RATE

The main problem with Traditional Marketing is one cannot properly measure the success rate of a Campaign. Because you cannot find actual Data for that.

Whereas, Digital Marketing provides real-time Data of Customer engagement with the running Campaign. And tools to calculate Return on Investment (ROI) for the campaign. Marketers can easily check the rate for Customer Engagement, Customer Conversion. And can easily modify their campaign according to those data which is very difficult for Traditional Marketing. So it is very easy to measure the success rate. 

BRAND BUILDING

Brand Building is defined as the Awareness and promotion of products or services of a company. This brings the Customer closer to the Brand and provides value for them. So that they can know, feel and experience the brand. So, Digital Marketing plays a very vital role in building a brand and making it recognizable in customer’s minds. As it reaches the customers on a very personal level. Digital marketing can make a brand visible to its customers whenever they open their phones and the internet. Thus, digital marketing levels up the playing field for small and medium businesses and brings them in competition. So we cannot ignore the importance of digital marketing in our life.

How to Choose the Best E-Commerce Company

Not every Delivery is successful. The best E-Commerce company is one that has a clear Policy and system for transmitting proof of delivery so that Customer complaints can be clearly resolved.

Serviceability/Pin Code Reach Of The E-Commerce Websites

It is the most important factor to consider when deciding which E-Commerce firm to shop with. Those who ship/deliver to your desired places are undoubtedly the best. If you relocate or want to send something to a loved one, an eCommerce company with a more extensive reach will most likely deliver to most regions, so you won’t have to bother looking for alternatives.

Products, Services, and Benefits

Each E-Commerce Business and platform offers a distinct range of products and services. From garments to household needs, Food to Electronics, Amazon, Flipkart, and Snapdeal have it all. While Ajio, Myntra, and Limeroad are fashion and clothing websites, Bookmyshow is a ticketing website. The ideal E-Commerce platform provides a wide range of services and benefits in one place, removing the need to switch between apps. Some of these platforms may also provide Online store builder services.

Delivery Mechanisms

Delivery Mechanisms refer to the whole system that any E-Commerce company uses for regular delivery, including storage, Transportation, and Communication. Miscommunications between an Ecommerce Marketplace and its customers can be a major source of dissatisfaction. It’s crucial to check if the company/platform can supply a variety of products in a Safe and High-quality manner. 

Delivery Speed

Fast shipping is essential for any shopper these days. They become Nervous over a period of 3-5 days. An E-Commerce company with fast track deliveries guarantees Customer happiness and fewer cancellations. Before deciding on the best option for you, make sure to verify the estimated Delivery time.

Tracking Visibility

Order Tracking Visibility is critical for a positive Post-purchase experience for the Customer. The E-Commerce company must provide real-time order tracking with automatic regular updates to track more transparently. Customers must be aware of every delivery milestone crossed by their order.

Proof Of Delivery

Not every delivery is successful. The best E-Commerce Company is one that has a clear policy and system for transmitting proof of delivery so that customer complaints can be clearly documented and delivery personnel are held accountable for the condition of the product at the time of delivery.

Returns Management

It’s not always the case that you’ll like what you order; some purchases are for testing purposes, while some can be faulty. In such instances, the best eCommerce company has a solid returns management system, wherein a pick-up time is established, and the company is responsible for ensuring the package retraces its stages to return to the enterprise.

Types of E-Commerce Buisness

E-commerce Companies can operate in a variety of categories, such as :

  • Business-to-Consumer: Also referred to as B2C, these E-commerce companies sell their Goods or Services to individual consumers.
  • Business-to-Business: Businesses are classified as business-to-business, or B2B, when they sell their services or goods to other businesses. These can be Wholesalers or Companies that specialize in offering Goods or Services that help organizations manage their business.
  • Consumer-to-Consumer: Consumer-to-consumer, also known as C2C, E-commerce companies develop and facilitate Online marketplaces that connect individuals that want to buy or sell services or goods.
  • Consumer-to-Business: A consumer-to-business, or C2B, transaction takes place when an individual sells Goods to a business. In some instances, the companies purchasing the items immediately post and sell them on an online marketplace.

Where do E-commerce businesses sell their Goods or Services?

You can also categorize E-commerce companies based on the Method they use for selling their products or services. They often use things like:

  • Conversational E-Commerce: Social Media Platforms have made it possible for e-commerce companies to sell their products from their posts. Using this method, Consumers are able to shop directly from their newsfeed, especially through direct Links.
  • E-commerce Marketplaces: E-commerce marketplaces allow E-commerce companies to sell their Goods or Services on their platform in exchange for a Fee or percentage of sales. These types of situations eliminate a lot of the need for merchants to market their site or attract online traffic.
  • Branded E-Commerce stores: E-commerce Companies often own and operate their own online store via their Website. In many cases, these businesses use an E-commerce platform to host their website and store.

Mistake to Avoid in E-Commerce Website

The main success Mantra behind every winning online business organization is a customer-friendly website. Following are the certain mistakes to be avoided while building (developing) your eCommerce site.

  • Low quality Graphic Design: Unappealing and unattractive designs of a website can diminish the rate of website visitors. The aesthetically designed and presented website can receive more visitors and interest. As the website gets more visitors, so thus their interest to purchase from the site.
  • Tiny and Small Fonts: Visitors find it difficult to read content with small and tiny fonts on websites. In mobile, these types of contents make it difficult for the potential visitors and they can read the information only when zooming is on. Computer users also find problems as they need to focus more to read the content. As a result, such things compel them to leave the site.
  • Lack of Filter Navigation: Filtered navigation is a must have for an eCommerce site as it enables the buyers to search the product of their choice by filtering the product according to the price range, name of the company and products, etc. of their choice and interest. Choosing a product out of millions is a bit of a tedious job, but a filtered navigation system can ease out the problem.
  • No Search Bar or advanced Search Bar: A search bar can confer a positive effect on the mind of the users. Visitors find the site more interesting as they are able to search for the product by typing on the search bar. It is useful as it enables the users to find the product easily even if they don’t know about the product category.
  • Compulsory Login or Registration: In some of the ecommerce websites, users have to login or register in order to purchase products and services. This feature annoyed the users and they feel frustrated to login every time they visit the site.  In order to make the site more appealing and user friendly, owners should avoid this feature or else integrate social networking login at the site for the same purpose.
  • Poor Customer Services information: Unavailability of customer care in each of the web pages can lead to a negative perception of the users. Customers often want transparent information about the online merchant as they unveil their credit card information on the site to purchase and services offered by the site. So, it is important to mention their contact information and numbers in each of the webpages of the eCommerce site.
  • Broken or Missing Stuffs: Broken links, missing images on a website can lead to a bad user experience and negative perception. Generally, an eCommerce website requires plenty of resources including information on the products and services, images. Thereby, eCommerce websites boast of many links. Users get frustrated if they come across broken links and missing images so often on a site. In order to offer good user experience, online merchants need to work vigilantly to avoid mistakes.